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Can customers find you in Local Search Results?

Local SEO is a component of Search Engine Optimization that is crucial for enabling local foot traffic, leads, or brand awareness to your business.

But it’s not the same as “regular” SEO: there’s a separate ranking algorithm for location-based searches.

SEO health audit in Scottsdale AZ

Local ranking signals

There’s a large number of local ranking signals, like:

  • The location someone is searching from
  • NAP (Name, Address, Phone) references from other sites
  • Google My Business listing information
  • Sentiment of online reviews

And many more.

If you’re not getting local visibility, Digital Beeline can help. It starts with a detailed Local SEO Health Audit:

If you’re not getting local customers, leads, or traffic, Digital Beeline can help. It starts with a detailed Local SEO Health Audit:

Local SEO health audit

Our Local Search Team will break down why you’re not ranking in the coveted “Map Pack” (or “Local Pack”) in search results. Here are some things we analyze:

  • Local Rankings — A website’s position within the Map Pack and Search Engine Results Page (SERP) for various keywords.

  • Google My Business — Are you present and active on Google My Business? What information can be added or optimized? What insights can be gathered from your reports?
  • Reviews — What are people saying about your business?

  • Citations — How many external sites are referencing your location? Do those pages have consistent information?

  • SEO Best Practices — Google’s outlined Best Practices for SEO is part of the ranking factors for Local SEO. We’ll find anything you can improve.

After an in-depth analysis, Digital Beeline builds a Local SEO strategy for your brand and begins planning Citation Development, Positive Review Generation, and Local SEO initiatives to help you reach your goals.

Local Citation Development

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In order to maximize your local organic traffic potential, Digital Beeline audits your business location’s presence online to find inaccuracies in data presented.

Each business location needs to have consistent data.

Citation development

Once we find pages that reference your business location, we’ll make updates where incorrect information is listed.

Claiming business listings & duplicates

There’s likely references to your business — or entire pages — that were created without your approval.

To minimize the risk to your business, Digital Beeline will claim any unclaimed website profiles on your behalf, so you have full control moving forward.

We’ll also remove duplicate listings, as this can be problematic for Local SEO performance.

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Positive Review Generation

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Reviews don’t only influence a potential customer’s decision: they influence platforms to show or hide your business in search results, too.

We’ll help you earn genuine reviews from customers when they’re most likely to write one.

Some other things we’re good at:

  • Review management
  • Review response templates
  • Automated review response systems
  • Positive review generation (from real, happy customers)

Where we cross the line…

We don’t support fake reviews for a variety of reasons — ethics, your risk, reputation, fines, etc. — so don’t ask us to help with that.

We will, however, help you consistently earn positive reviews from happy customers to help your business get found in Local search results.

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Local SEO Initiatives

If you want to rank for local queries, here’s how Digital Beeline can help:

  • Local keyword research
  • Competitor analysis
  • Site health audits
  • Local performance reporting
  • Content development
  • Technical SEO updates

And more. Our approach to Search Engine Optimization is multifaceted, and Local SEO is just one of those key components we focus upon.

To learn more about our other SEO Services, click here.

Chat with a digital expert!
Free consultation
Chat with a digital expert!
Free consultation