Data is the cornerstone of any business. Without it, you’d have a hard time determining shifts in trends and consumer behavior.
Analysing your website’s data and making sense of it can help you to adapt to secure more leads, manage your advertising budget appropriately and get key insights into how your customers respond to your website.
So how does Digital Beeline can help you get a leg up on your competitors? Here’s what we offer:
Analysis and Strategy
Digital Beeline starts by assessing your business’ current landscape. We’ll ask you about your business goals and evaluate your target customer base. Together, we’ll create key performance indicators (KPIs) to use as the baseline of measuring your business’ success.
Google Analytics Services
Google Analytics can be overwhelming at first glance. With so much data at your disposal, it can be challenging to make sense of it all.
That’s where we come in.
Digital Beeline will audit your business’ Google Analytics account and ensure that it’s setup properly. After verifying data integrity and fixing any issues that are found, we set you up with a customized live report that stays updated with your current data.
Here’s what our Reporting Dashboard will show you:
We start with a traffic overview that helps you answer the following questions:
- How many people are visiting my site once?
- How many people are returning to my site?
- How engaged are these people?
We’ll give you insight into how your online presence is growing and offer recommendations on what you can do to keep your audience more engaged.
This will allow you to convert more leads into customers.
Key Customer Insights
Understanding who is reaching our website is important to determine if your current marketing initiatives are working. Our Reporting Dashboard will aggregate demographic information to showcase the following:
- Gender – What percentage of visitors are male or female?
- Age – How old are our visitors?
- Geo – What city do our visitors live in?
- Mobile – How many people browse our website from their phone?
These insights will allow you to fine-tune your marketing initiatives so that you can reach the right customers and provide a seamless experience for them on your website.
Revenue and Conversions
Revenue is the driver for all businesses. After setting up your Google Analytics account properly and working with you to set up goals, our Reporting Dashboard can show you things like:
- Order and Checkout Conversions
- Phone Call Conversions
- Contact Form Conversions
- Newsletter Subscriptions
Additionally, we’ll show you which pages on your site are driving the most revenue and conversions.
This will allow you to adjust your marketing tactics to send users to the highest converting URLs, or adjust your site’s layout to convert more leads into customers.
Premium Service Add-ons
When you partner with Digital Beeline for SEO services, we include the above package and more!
We’ll setup your Reporting Dashboard with the following information:
Keyword Rankings Insights
When users stumble across your site on search engines like Google, they typed in a search term — or keyword — to get to your site.
Here’s some examples of keywords that your customers might search for:
- “Pool repair near Phoenix AZ”
- “Volkswagen repair shop near me”
- “Same day flower delivery service”
Knowing what keywords your site currently ranks for can give you insight on how your customers are searching for your business and how your site is competing in search results.
This allows you to proactively target new keywords and optimize your site’s pages to bring in new potential customers.We’ll include a section in your custom Reporting Dashboard that shows a list of keywords that you’re ranking for and how your pages are performing overtime for those keywords.
Click here to find out how Digital Beeline can get your website in front of more people.
Backlink Acquisition Insights
Having high-quality links pointing to your site helps Google to understand if your website is relevant for specific keywords and search terms.
Digital Beeline uses white-hat link acquisition strategies to research and identify relevant partners and industry sites. We then reach out to these sites to obtain links that point to your website.
Aside from driving more traffic, these links serve as the backbone of our Search Engine Optimization strategy to get your pages to rank higher on search engine results pages.
We’ll include a section in your Reporting Dashboard that shows acquired links over the course of your SEO campaign.
Click here to see how backlinks can improve your website’s visibility and bring you more traffic.
Do you want more insight into your website’s performance?
Let’s Schedule a Short Call